Photographer: Antonios Mitsopoulos
Foodstyling: Lukas Grossmann
It can be easy for concepts to get muddled in advertising if not enough care is taken to differentiate them from each other. That’s why I worked hard to ensure that every product at amapur channelled a specific concept that stood apart from the others with its own unique personality.
I achieved this by working with distinct forms, shapes and colours to capture the message we intended to convey behind each particular group of products. Every consumer is unique and so each product should be too.