food minimalism
CLIENT
amapur
Credits:
Photographer: Antonios Mitsopoulos
Foodstyling: Lukas Grossmann
My role
Art Direction
ABOUT
To elevate the packaging, I used minimalist shapes and forms combined with a unique colour coding system to differentiate between various products.
In doing so, I aimed to capture the kind of home-grown aesthetic that we found resonates with our consumers through extensive market research.
