Rendering: Antonios Mitsopoulos
Photographer: Antonios Mitsopoulos
Foodstyling: Max Faber
Art Direction, Graphic Design
To inject some flavour into the company’s old style, I supervised the concept and art direction of 34 new designs that combined fresh ingredients and high-end packaging materials to announce amapur’s new aesthetic to the world.
The key here was to rebrand amapur in fresh and exciting ways without losing what made the company so successful in the first place, bringing in new customers while still remaining loyal to previous consumers.