My purpose results from intersecting what I love, what I’m good at and what the world needs, Which led me to you.

I’m Chris, a London-based Design Director and UI/UX design expert with over 8 years of experience. In 2019, I decided to work exclusively with organisations that positively contribute to any of the Sustainable Development Goals (SDGs), focusing solely on social justice. Because the world needs more fairness within our society.

Together, with your expertise, my passion for accessible & inclusive design solutions, and my strategic & design skillset, we can make a positive impact towards a fairer system that addresses core issues of ideological and systemic oppression.

We can only achieve positive, lasting change by actively working on ideological and systemic shifts first, encouraging more positive behaviour in the long term.


My skillset for
our collaboration

Strategic specific Skills

Workshops & brainstorm facilitation | Stakeholder interviews | Accessible & Inclusive solutions | Audience mapping & prioritisation | Competitor analysis | SWOT analysis | MOSCOW Framework | Affinity mapping | Persona creation | ‘How might we’ framework

Web specific Skills

Web audit | Accessibility check, testing & implementation | User Journey & purpose mapping | User Flows | Card sorting technique | Information Architecture | Sitemap creation | Visual UI Mood-board | Sketching | UX-Wireframes | UI-design | Interactive UX or UI Prototype | A/B User testing | Usability testing | Web Style Guide

Branding specific Skills

Brand audit | Accessibility check, testing & implementation | Brand conception & identity | Logo identity | Brand Book | Asset creation | Typography | Iconography | Report design | Stationary design |

Software skills

Figma | Maze | Adobe Creative Suite: XD, Illustrator, InDesign & Photoshop | Canva | Google programmes: Sheets, Slides & Docs | Microsoft 365: Powerpoint, Excel, Word | WordPress knowledge


My adaptable

Through my previous years in the design world—whether in agencies, collaborating with clients, or freelancing—I’ve developed an adaptable, user-centric process that simply works! Within this framework, we can harness all my skills, getting as wild and creative as we desire to find the best solutions together.


So, this is where the fun begins! We roll up our sleeves and dive into understanding all your needs and dreams, jotting down ideas with every colour of pen and sticky note we can find.


Next up, we’re on a mission to turn those ideas into clear goals for our project. Think of it as crafting our roadmap to success!

Test & Design

We’re putting the designs to the test — sending out surveys, jumping on Zoom calls, you name it. Armed with our strategy for success, I continue with designing and building those accessible design solutions we dreamed up.


And finally, ta-da! The moment of truth arrives when all our hard work comes together in one amazing, successful design solution, ready to be implemented.


My values

Power of Positivity

I’m inspired by individuals and brands that don’t dwell on what’s broken, but instead, get their hands dirty to mend it. They dive into challenges without fear of failure or judgment—simply embracing the journey and getting the job done. This pushes me to exceed limits, experiment with new ideas, and welcome failure as a stepping stone to growth.


We all bring a unique mix of strengths and weaknesses to the table, but here’s the thing: it’s not about hiding our weaknesses, it’s about embracing them and learning from each other. No matter how many years of experience we have, we’ve all got something to teach and something to learn. When we’re all showing compassion and respect, that’s when the real magic happens.

Work Smarter

Working smart means asking the tough questions: Is this really the smartest way to do things? Will it add some greater value to the lives of the people we’re doing this for? And hey, is this solution even tackling the right problem?


I’m all about giving a shit—like, really! And I expect the same attitude from people, partners, and projects I team up with. Only if we really deeply care do we find these secret little ways to make something even more innovative.


And now
some fun facts

I started my career as a hairdresser and styled lots of Austrian celebs.

I grew up in the alps and started skiing when I was 3 years old.

I don’t really like ice cream. I know, I know it’s unbelievable.

My favourite karaoke song is ‘A Whole New World’ from Aladdin.

I am devastated that Ash & Pikatchu left the Pokemon dynasty for good.

Joss Stone signed my CD when I was 18 and I still treasure it up until this day.