Designing the Future of Global Healthcare with WHO Innovation
Transforming Challenges
into Success
The challenge was creating a distinctive & confident sub-brand while maintaining alignment & balance with the master-brand WHO. Through systematic branding choices and strategic implementation, we achieved a increase in brand awareness within our target demographic.
Deliverable
for each phase
1
Discover
Website & Brand audience workshop
2
Define
Affinity Mapping | Persona Creation | MoSCoW Framework | Brand Identity Concept | UX-Wireframes
3
Design
Final Brand Identity | Logo Identity | Accessibility Considerations | Responsive UI Designs
04
Development
Brand Book | Asset Creation | Web Style guide Creation | Report Design
